Some recent news from the Well Society around the first strategic partnership:
Society announces first strategic partnership with East Kilbride technology business
The Well Society is excited to announce the development of our new app in partnership with Social Jungle, marking a significant milestone as we start to deliver initiatives identified in ‘Our Club, Our Future’ which was launched in July this year. The plan for growth, available here, covers a range of opportunities including ticketing initiatives, off-pitch revenue growth, local partnership investment and strategic investment.
This collaboration represents our first strategic partnership, aimed at enhancing the overall experience for our members. Development of the app will commence in November with an initial five figure investment with further commitment down the line. There is a target launch by the end of the current season. This initiative is designed to provide greater value to Well Society members, ensuring that our supporters feel more connected and engaged with both the Society and Motherwell Football Club.
In its initial phase, the app will offer members a comprehensive overview of their Well Society accounts. Users will be able to check their donation history, adjust donation amounts, and modify their membership levels. This functionality is intended to empower members by providing them with greater control and transparency regarding their contributions. By streamlining these processes, we aim to foster a more interactive and user-friendly experience that reflects our commitment to our members. Looking ahead, the app’s development could evolve to include features that enhance their overall Motherwell experience.
The development of the app presents a multitude of opportunities for the Society and the Club, significantly enhancing our commercial prospects. By offering the app to our Society members, we can tap into a potentially broader fan base over the long term, thereby increasing our revenue streams. The app will facilitate new sponsorship opportunities, allowing us to forge valuable commercial partnerships by showcasing local businesses within the community and providing exclusive offers to our members.
The app, which will be available for Android and iOS users, also delivers opportunities for supporters to make one-off donations, enabling us to support other initiatives alongside the Motherwell Academy and the women’s team, ultimately strengthening our community ties and fostering a culture of support and engagement.
Established in 2019 and based in East Kilbride, Social Jungle has quickly become one of Scotland’s top digital and experiential marketing agencies. They have extensive experience in developing cutting-edge technology to provide first-class customer experiences.
Philip Speedie of the Society’s Membership workstream, said: “We are really excited about our first strategic partnership. Our members have told us about a need for greater engagement and added value from their membership. Our new app will help us to create a more cohesive and rewarding experience for all Well Society members.”