The first partnership announcement is always a significant milestone.
There are definitely a couple of significant benefits, to be honest.
The ability to adjust your monthly donation directly through the app will be a major advantage. Currently, it seems you have to either call or email to make such changes, and let’s be frank, how many people have thought about increasing their contribution but have hesitated because of that hassle? Once users can modify their donations within a minute on their phones, it will streamline the process considerably and likely result in an increase in funds for the Society.
The advertising opportunities are substantial. The prospect of approaching local or national businesses to offer advertising space within the app could help generate additional revenue. Companies prefer to allocate their advertising budgets towards targeted markets, ensuring their message reaches an audience that is more aligned with their products or services.
All in all, it's a real win and a great jumping off point for the Society.