From an article posted earlier in the thread:
"We didn’t feel we could justify the resource and cost. We aren’t trying to short-change anyone, we would have to compromise in other areas. We run a tight ship. It’ll come on at 2:30PM, various bits of video content. We aren’t going to go down the road of a full production
The reasons being it would be money better spent elsewhere at the club. People could turn round and expect this and that, but we would like to think people would understand why we have done that.
We will slightly enhance the matchday side of things on Twitter. And very soon, this month, there will be a, live data service on the website which will give you play-by-play updates on what’s going on."