Indeed they do not. Luckily, like yourself, my 20+ years as a successful UX designer had shown me that already.
They also tell me that Steelmen Online is not a product that needs to be sold, and to be honest I'm not entirely sure why people are so concerned about whether the traffic is doing up, down or sideways in the first place. Does it really matter? Times and interaction preferences change, and if and when it becomes financially unsustainable, then we'll say goodbye and move onto something else.
(To be honest, I'd already quite like to have something like a Slack channel instead, but that's probably just me and my silly AB preferences...)