Given they have to negotiate the rights to broadcast audio or video of any SPFL games live, I suspect it probably is quite difficult, knowing the SPFL.
But yes, it's disappointing, especially as the MFC TV website is still live, and still teasing us with the promise of "video streaming of selected matches in 2012/13"... albeit only for folk outside the UK & Ireland (thanks to those rights holders again), which, I'm guessing, just wasn't a big enough number of 'Well fans to be financially viable.
On the other hand, can't say I really miss Mr Barnstaple screaming "c'mon referee!" in my ear every five minutes