We're financially sound now, and have been for a few years. Being financially sound doesn't mean having piles of dosh to spend on new players, it just means we're not going out of business anytime soon.
Agree that existing fans already give enough money to the club, though, and that there are ways to give more if they want to, at least for those who live locally. Might be interesting to think about what channels could be opened up to those of us abroad, though -- we can't do much other than buy stuff from the club shop, and the club presumably only sees a percentage of that.