To be fair, you could say that about any of the towns I've lived. If you have even a passing interest in football, you're probably going to know if there's a major club in your own town.
I'd say in this day and age, most non-regulars who are interested in going to a game are likely to check the club website first for all the information they need, so it's vital that it's easy to navigate and up-to-date, something which hasn't always been the case in the past.