I don't really subscribe to paying less for watching First Division football, because the facilities will be the same as they've been this season and I go to watch my own team, not the opposition. However, what I think is relevant is the following:
1. There are less teams in the Championship, therefor a home league game less than this season.
2. With the inevitable falling crowds in both the home and away ends at Fir Park that relegation will bring, it seems only logical that there is likely to be more impromptu incentives to get bums on seats throughout the campaign.
3. The special vouchers (to the best of my knowledge) haven't been worth the paper they were printed on this season, yet are still being touted as a selling point for next term.
These three things for me devalue the ticket more than the quality of opposition. Having said that, I'll still be buying one but it does seem like the club are placing all their chips on the goodwill and loyalty of supporters which I would suggest is a very risky move at the end of a season when we've threw in money hand over fist every week to be consistently let down.