I don't doubt we have lost a few home fans from Fir Park, as the product is getting worse and the prices are going up, which would cause any business to lose customers. However, I think a significant part of the problem has been that clubs that bring decent supports have been in the lower leagues. I know Hearts, Hibs and Rangers have caught the headlines but even teams like St Mirren, Dunfermline, Morton, etc would bring more than County or ICT. Hamilton also bring an atrocious number for being just across the road.
It's been mentioned a few times, and a couple of one-offs have been explored, but there should really be more done to encourage away fans to attend, particularly matches that are a bit further afield.
Just off the top of my head, can Motherwell, Kilmarnock, St Johnstone, Inverness and Ross County not sit down together and offer fans an away ticket for each game involving their side for £75 a pop, with proceeds from each sale going to their own club? It would mean a good deal for folk who turn up to all the matches (pretty much half price) and I think knowing that the cash went to the 'Well means folk would buy it without being sure they could make them all.
Might not be the answer but something has to be done.