JG19

I am currently writing my dissertation on 'Dynamic Pricing' and whether it is a pricing strategy which is going to be adopted by Scottish football clubs. In brief, Dynamic Pricing works where match day and season ticket prices fluctuate on demand, usually with tickets gradually becoming more expensive as kick off approaches, and less seats remain. Hearts started using dynamic pricing this season, with it recieving a mostly negative response from fans. It has however been successfully implemented in American sports, and other industries e.g. airlines. Just now to pay a fixed fee suits many, as you can budget easily and know ahead of time what price a ticket can be. Also with gates slowly rising and with us doing well this season, it could cost fans slightly more to attend matches. However with the SPL facing uncertain times, and if our season was to dramatically worsen then we could see those one off/less loyal fans disappear leaving the club out of pocket. I was interested to hear from 'Well fans, generally about their attitudes to ticket prices (are prices fair), and also whether they would support the club adopting Dynamic Pricing. Cheers, Jonny.