Just read this thread - major opportunity missed by the club, and I mean major.
Worldwide interest in the so-called Viking chant. The Iceland fans admitted they got it from the Well Bois.
Copyright the chant for the benefit of the club. Get the right mascot in place - get in contact with the Chinese manufacturers, and produce a chanting version of the mascot. Easy done.
Sell the licence to other football clubs so they can produce their own versions in their club colours.
Copyright application is cheap and easy.
The Scottish government, Chinese embassy and other agencies will assist in locating the manufacturer. The British Chamber of Commerce in Shanghai are also very good.
As per usual, too much for the halfwit brigade on this forum to take in. It's hard enough for them to remember what spreading cheese they like for their piece, and what bus to catch to work.
I bet ya someone in the commercial department reads this and says "dafuq, why did we not think of that?"
Naturally, once they do it I'll be taking the credit on here, just to wind ya'll up.
Which is easy.