It's worth looking at how the Americans at St Johnstone are getting on, selling their stadium naming rights and only announcing it via the CEO's linkedin page at midnight, selling 3/4 of the stadium to the OF (moving ST holders, without consulting them) allowed there pitch to be massacred by a guy that has now pranced about Easter Road in a Hibs top after a 3-0 loss.
But aye. Well Society bad, investment good.