see the problem is its all valid, nobody is really right or wrong in much of the discussion
I agree £20 is about the maximum it should be for run of the mill games, £23 for an SPL game is too much, I'm a mug though so if its a Saturday 3pm i'll go as i see that being worth the slight premium (kiding myself on, I know!)
we charge all visitors a minimum £22 at Fir Park, we charge all adults at least £22 to walk into watch games from the Cooper
when I view it from an irrational supporters view, the Europa games are special events
I wouldn't be missing a cup semi final or final because it was >£25, same as I will not be missing a Europa game for that reason.
if we had not been in europe for 13 years, Id reckon there would be less discussion on the price , and more on the potential opponents and our team.
as it is, for me and a mate and two kids its £60, break it down how you like £20, £20, £10 & £10 or any other way and it looks ok.
Edit: not to say I don't understand people, that query £25, if they don't go to many matches , for whatever reasons. But in reality for those that still go regular its only a quid or two on top of an SPFL game, too much? That's down to individual, I know I'd rather go to this one than any domestic game