That is absolutely hilarious that hat. I don't see what the point is really, it just seems like a waste of space putting it in any MFC publications. I'd say the same about a young boys team as well although argueably there is some difference in that a young boy could maybe have the chance to actually play for Motherwell one day. It would still be pretty pointless though and hardly anyone would read it.
So basically they pay the club for the use of the name aye?