That's the point. Say £370 cash in hand for a Main Stand season ticket versus £25 for a one off ticket?
Bear in mind any of these people eligible would be either completely new season ticket holders or lapsed ones, so the money made would pay for the ticket 14x over.
Plus I would've thought that the club would get a bulk deal on buying tickets en masse for corporate/comp purposes, so could just lump it in with that lot?
Realistically you're talking a max of 2-300 people so you're talking a £7,500 outlay for an £81,000 return*
*that's if 300 took the offer and everyone plumped for the cheapest season ticket in the east stand.
Bob's yer uncle, that's a top paid player's wage paid for if that player is on £1500 a week.