The priority is by hook or by crook to attain enough points to stay up. That's the bread and butter.
Also, shitfesting your way to cup glory is more memorable than playing brilliant football and going out.
Can we be successful and play well - Other teams can, but its mostly down to players available (driven by budget), although there still is a bit of archaic coaching (in Scotland in General) - I.e just launching a throwin up the line etc.
Individual player decision-making also has an impact.
As an aside, when you look down south/abroad alot of the players are absolute units/althletes. Could more be done to try and address that?