It should be made easy for kids with nothing to do on a saturday to just, decide to go to Fir Park.
This would involve making all under 12 tickets free, and putting the idea in the heads of young folk, as we should be trying to attract people without a direct connection with the club. That is of course a good bit harder to achieve, and its understandable that the club needs to try and balance free entry with revenue from full paying fans and the like.