The thing is, who is "the club" that should be doing it? The club is just people, and everybody has plenty of work to do. If all the SLO had to do was respond to queries, complaints and suggestions on just this site, it would be a full time job. Never mind looking after 4000 fans.
The SLOs will be part of the club and take on that responsibility. It keeps fans engaged, and reduces the overhead on the other members of staff who have a business to run.
Worth a try, in my view.