I don't think so - I think it's more about shaking fans out of their complacency. Not that it's anyone's fault, but the Board has done a great job off the park keeping things running close to budget and the team has performed relative miracles on the park under increasing financial constraints.
As a result, it makes us all feel, to a greater or lesser extent, that everything is fine. In reality, we need to be continually looking at ways to boost finances.
If nothing else, it might have given a kick up the arse to fans like me who intended to throw some more cash at the Well Society on an installment plan, but never quite got around to setting it up.