I never said it did.
Following a club like ours, who rarely win anything, means that what needs to be on offer is some form of entertainment. The nature of any sport means that can't be guaranteed, but there are some structures that increase that likelihood.
I'm still a committed fan, and support the club (and Well Society) financially when I can, but ultimately I'm a customer buying a product - albeit with somewhat unique characteristics. Part of being a fan is the habit of attending games. You don't realise (or, at least I didn't realise) how much habit and ritual play a part until you are in a situation where you can't make a game every week. If I miss the MFC TV broadcast on a Saturday because I have other commitments, I still make an effort to catch the score, but I don't feel the same loss I used to if I missed a game when I was season ticket holder.
When you give the fans less reason to attend, it won't be long before even more of them find other ways to entertain themselves.