Intuitively, that makes sense. However, there are a finite number of people who will come to a Motherwell game on any given week, and history has shown that reducing the prices doesn't necessarily attract the necessary increase in crowd to make it worthwhile.
I'm all for a drop in price, btw - but realise that it is a tricky balancing act. A more even distribution of revenue would doubtless help in funding such an initiative as the reliance on gate receipts would be reduced.