The other discounts offered on season tickets, home match tickets, members open days, free function room hire etc. that I listed above would also swallow up the membership renewal if taken up.
I didn't sign up for the 'Well Society for the discount/benefit package, but if the club is intent on selling it to exiles and ex-pats (and trading on that fact in their publicity), it wouldn't hurt to offer *some* discount/benefit we could take advantage of.