We didn't (at least, I didn't). I was answering a question. I don't care, because I don't have kids and will never buy another 'Well (or any other team's) shirt again. They are overpriced and often fade, rip or fall apart with minimal use.
The cash injection, however, is relying on our supporters paying over the odds for a shirt that is likely to change every year. So if some of the weans don't get their way, then sponsorships like this will soon dry up.