Scottish football is only worth about £10-£12 IMO, and that's roughly how my season ticket works out so I'm happy to pay that. Football is more expensive than it should be in this country, footballers are overpaid in this country, the TV money was meant to help keep costs down but greedy agents bumped up players wage demands knowing full well clubs would pay them so that 'bonus' cash is now budget cash.
Previous administrations have sold football down the river, ordinary fans have been priced out and a more middle class audience sought and gained. The wee schemies were not wanted and have been priced out accordingly, whether you liked it or not they made up a good proportion of our traditional fan base. They now can't afford it so there's a large swathe of the population unable to attend. We can't replace them cos the 'safe' audience football authorities crave just doesn't exist in the same numbers.