This. And if you lower the prices, increase the gate. Simples.
Also, a Friday night game, if rare and promoted well, could be exciting and different. Something to get excited about, like Monday Night Football in the NFL.
And a final point to those whining like bitches because they say they have plans A WHOLE MONTH, 4 BLOODY WEEKS, before the game. Bullshit. Stop trying to look like you're busy, you're not and you know fine well you're not.