It seems the purpose of the scheme is to get season ticket holders to bring their friends who dont normally go to Fir Park anymore and get them back into the habit of going to the football every week.
I doubt bringing a friend along to 1 game will make a difference, but if each season ticket holder was allowed to bring a friend for (say for example) 3 games (maybe 2 category C games and 1 category B game for instance), wouldnt that get them more into the habit of going to the football every other Saturday?
It is a good scheme but it has to be followed up by sensible pricing. £22 for 90 minutes of football is, quite frankly, ridiculous. Especially when you factor in travel costs, food costs, etc. The current pricing in the SPL (not just Motherwell) means that going to the football is becoming an indulgence or a treat rather than something you do every other Saturday.
If, next season, the cost of entry for an adult was £15 (maximum) and kids go free then this, coupled with the current scheme, would give massive benefits.