At the end of the day, these are seats that would go empty and unused. Fill them with youth clubs and schools and get kids excited about their local team.
As I said before, these kids will go back to their mates and bang on about how good Sunday was, and in turn their mates will want in on it.
These same kids will have their parents splashing the cash for tops, scarfs and giving them pocket money for a pie and drink that will all be going into the cub. Can't really see how the club can loose on this one.