Posted this in another tread but felt it should have its own.
Heres an idea. Why dont they start up a supporters club for the primary school aged kids. I think we are missing a trick with this. I'm sure there are plenty of kids who are too young to go to games themselves but dont have family members willing to go. The club should make some effort to have a supervised kids group. Get into all the local schools and get the kids interested. Offer a deal with the school that if they encourage "X" amount of kids to join the club will send out a couple of (fringe) players to spend the day at their school or something, even offer a free tour of the stadium and meet the players.
Get the kids in an hour or so before the game, get them to make bannors, flags, stuff like that. I'm sure the parents would encourage it aswell as it would give them a good few hours of peace at the weekend.
Like we say, the kids are the future and we are missing out on a massive amount of future revenue just because these kids dont have anyone to take them to games.