I think he's a bit of a joke figure for a few reasons.
Firstly, he "exclusively reveals" things on the show, that are either made up rubbish, or already known.
Secondly his pretence of not being a Rangers fan, he's a Rangers fan from paisley, not a St Mirren fan.
He'd probably be quite a good laugh, and I don't dislike him myself, but I don't take him very seriously.