I personally don't understand why Motherwell appointing Kettlewell suggests a lack of ambition. Look at some of the names earlier on in the thread that some people wanted, because they thought they were decent managers - Jim Goodwin for example. There are zero guarantees that if Motherwell appointed a bigger name we would automatically do better. It's all finance driven as you say anyway. The club needs more money to be able to succeed on so many levels.
I personally don't understand why criticism of the clubs lack of ambition as some people see it seems to be linked in with Stuart Kettlewell.
Is the suggestion that he isn't good enough to be our manager?