Currently with the 12-team SPL there are 38 match-days on each of which there are 6 matches played. This gives a total of 228 games. Or 228 opportunities for the league sponsors, advertisers, etc to get their brand across.
A 16-team SPL (basic home and away format without play-offs) will have 30 match-days where 8 games will be played, giving a total of 240 games.
A 10-team SPL (again, simple format, everyone plays each other 4 times) will have 36 match-days of 5 games each, giving a total of 180 games.
Are they seriously saying sponsors will pay more money for fewer games? ie. considerably fewer chances for their logos to be seen, which is after all what sponsors are paying for.
Neil Doncaster said it would cost each club £1m for a 16-team league, but if I was Clydesdale Bank I'd be telling the SPL that if you're playing 21% fewer games a season (48 less than currently), you're getting your sponsorship money cut by 21% because my brand won't be seen as often.
Will Sky make up the difference? I'm clearly missing something