Much like Twitter and the social media network for 14 yr old lassies - Facebook - Official MotherwellFC has had a presence over on Google+. Looks like they are starting to ramp things up a bit more, using Google's superior resources for a community and, possibly, things like Hangouts. For those who don't know, a hangout is basically webchat for bunches of folk - can even be used via the phone app. I use it all the time to keep in touch with my folks back home.
Anyway, consider joining up and send them suggestions on what you'd like to see happen. Pretty sure they'd be open to your suggestions and see what's possible. Like all these things, will only be good if you put something in to it.