Just not true man, sorry. Know this because the last company I worked for had a division which hoped to sell Digital Projectors to cinemas - basically because the monopoly on actual film reels (yes, they still use analogue film, mostly, except iMax) means that they have great big overheads. Also you've got all the power to keep the place running, heated, wage bill (admittedly not like a fitba team).
The clubs are pretending to be in the entertainment game, you see it in quotes before/after matches - "promises to be a great afternoon of entertainment" etc. If you are in that game, look around. Folks with kids can do more involved, family activities for less. I could write you a list of them.
I personally like going, although a some of the time it is only because it means I get to catch up with pals. I'm not bothered by the actual quality of game (although, obviously a dire game is not good) but the price just doesn't make sense to me, as a paying punter.
I see a cabal of clubs saying - this is the gate price this season for home, this it for away. No budging, no listening to the economics of the paying public.
£18 for a stand with water pishing through the roof into buckets? H&S about the lads standing up, but the best part of twenty notes to sit in a byre?