Grew up hating Hearts more than anyone, my dad always told me they were our bogey team and I took an instant dislike to the usual suspects.
As AlB suggests however, they couldn't give a fuck about us. Nevertheless, I still find the Hearts games a wee bit special.
Meanwhile, I always liked to see the Accies do well in the lower leagues and still don't see them as a close rival in the SPL. As for Airdrie, I've never really been exposed to the much discussed hatred between the 2 sets of fans.