Announcing the price today for a ticket that you may be able to wait til 23rd July to buy allows people time to prepare for it.
I accept that it is expensive but it may be a one off.
Is there not a case for seeing how the season starts and bringing in an appropriate loan player in August to balance any part of the team that doesn't get off to a flyer?
Hypothetical question, but if it was a choice between re-signing Leitch (one of our own) and Ainsworth (the only man for his position) where should our priorities be?