This is the fundamentals of it.
When you look at some of the Engish "towns" they've got massive populations. I know that's not an entirely scientific way of estimating fan bases, but it's a starting point.
Northampton has around 220,000, I think that's similar to Aberdeen. Other places like Luton, Rochdale and Stockport are similar. Then there's our wee towns up here at 30,000 or so.
Add the TV money to the mix and it becomes something else.