I think a wee bit more went into it than that. World class players, managers, coverage, full stadiums, very good games, goals, etc.
However, the people who talk it up are the ones who are benefiting from the game financially. Whether it is Arsene Wenger, Chris Kamara, Keys and Gray and so on. Their public opinion is based on the growth and success of the league which will also assist their bank balances/keep them in jobs. Graham Spiers, Chic Young, Rob MacLean, Terry Butcher etc. are all doing a similar job up here. Some have opinions that are pretty honest. Others are spouting rubbish imo. I have heard Chic Young and Terry Butcher state in the last seven days that the football up here this season has been "fantastic". I've heard Jim Traynor and Stuart Cosgrove pretty much scoff at the mere suggestion. I'm more with the latter.
As fans we should be totally objective and impartial and say how it really is. However, I can only really comment on the Motherwell games I have been too. The only games I haven't been to this season were Aberdeen and ICT away and the game yesterday. I can honestly say I have been pretty disappointed with the majority of games and bored rigid at quite a few. The game at Tynecastle being a bit of a 'football low' as far as realising value for money etc.
Are fans of Aberdeen, Hibs, Killie etc. seeing a better quality product than we are at the moment? I can't say for sure but it is possible. The football on show at Fir Park this season, imo, has been rank.