Watched the majority of the Q&A there...answers to the Q's were all a bit wooly and didn't realise address any points directly.
The most interesting bit was from the guy fan ownership guru, Paul, who was able to provide exact figures/percentages and examples of how other clubs revenue streams increased after fan ownership took place.
These are the kind of things I want to be hearing from the Society Board though to help paint a positive picture, give exact examples of how fan ownership can work and convince people to sign up!
For me that would be a lot more successful than 'please geez your money'.