Yeah, I imagine the video's purpose, ultimately, was to encourage someone, somewhere to consider investing in Motherwell FC. They could've tried the approach of listing our league and cup triumphs, or showcasing our European glories over stirring music, but anyone checking the club out would take 5 minutes to discover the reality of things.
Nobody in the video suggested the club was going to the wall unless folk send them donations today, so I don't personally get the begging/embarrassment thing. If there is a club in Scotland not interested in finding investors, sponsors etc I'd love to know which one. And if they're sitting on their hands waiting for it to miraculously drop into their bank account, god help them.