I think this is a good initiative. It would be great to boost attendances at Fir Park and get people supporting the team from a young age. Since I have not been to Motherwell for five years I am not sure if much has changed. As an example, does the town of Motherwell show support for the Club? I reckon we should have claret and amber in some way displayed throughout the town on banners beside lamp posts or whereaver (that are not accessible to be removed). The town of Motherwell itself is in dire need of improvement and I'm afraid, until that eventually happens, it will never be seen as a desirable place for people to truly involve themselves in the community or Club. Does MFC advertise at all in newspapers or on television?
I understand that the official website is being remodeled and that is a good thing. Might be an idea to add an ex-pats section as there are many Motherwell fans who reside in various places of the UK, Europe and around the world.
Primary schools in the area should be a focus of the Club in order to attract a new fan base, although I am sure that the Club involves itself in the community. Good luck with this initiative.