daver Posted October 29, 2016 Report Share Posted October 29, 2016 Does anyone know if the society has a desk for signing up in the Cooper suite or anywhere else before the game? This is a big chance to push membership. 1 Quote Link to comment Share on other sites More sharing options...
underboyleheating Posted October 29, 2016 Report Share Posted October 29, 2016 Does anyone know if the society has a desk for signing up in the Cooper suite or anywhere else before the game? This is a big chance to push membership. Given this weeks announcement that’s surely that’s a no brainer. I would be shocked if there wasn’t one. 1 Quote Link to comment Share on other sites More sharing options...
Kmcalpin Posted October 29, 2016 Report Share Posted October 29, 2016 Does anyone know if the society has a desk for signing up in the Cooper suite or anywhere else before the game? This is a big chance to push membership. Strike while the irons hot. Quote Link to comment Share on other sites More sharing options...
CMWellfan Posted October 29, 2016 Report Share Posted October 29, 2016 I like the way CMWellfan continues to put forward his opinions as fact. In this instance that £30k is the contribution lost by giving youngsters free season tickets without I assume any knowledge of the detail. Maybe if so rich he can holiday for 6 months sponsoring the free tickets would not be a problem. As said I think on another subject he does come up with some good suggestions but the way that he puts them across raises hackles amongst a lot of posters. I like Daver have delayed joining the Society and I will sign up over the weekend. They are the only Club we have and this is the only option on offer. I also like the thought of being owner, well part owner at least. Note I said "I reckon." Without access to the books all I can do is take an educated guess. No statement of fact by me. And yes, I can afford to fund this. Why should I? I look on my FB page and several Well fans I know are capable of four figure donations to the club. Better it's a collective and sustainable rather than relying on one guy. Look what happened when we relied on Les - he pulled the plug years earlier than expected. And don't go exaggerating, it's only a four month holiday. Quote Link to comment Share on other sites More sharing options...
Richie Posted October 29, 2016 Report Share Posted October 29, 2016 Given this weeks announcement thats surely thats a no brainer. I would be shocked if there wasnt one. There's a (very) small Well Society stand in the Cooper Suite, at least. Quote Link to comment Share on other sites More sharing options...
CMWellfan Posted October 29, 2016 Report Share Posted October 29, 2016 Good news. I've been meaning to join up for the direct debit for a while but haven't got round to it although I did join initially with the one-off payment - I'll now try to get my finger out and finally sign up! I know things don't look great on the park at the moment but hopefully we as a support can grasp the opportunity now rather than picking fault with every detail. As for free season tickets to under 18's, we already offer these to parents with season tickets and I'm not sure what the demand would be for an extended deal. Yes, we need to attract youngsters in but I think we should do this by making juvenile prices and season tickets affordable rather than just a give away. As for increased sales at the kiosks - yes, increased footfall would see an increase but there's only so much you can sell during a limited time, say 15 minutes at half time. It's already a struggle to buy stuff in the Cooper at half time without missing part of the game. We barely fill the stadium for 90% of the games. And when we do get a five figure crowd, there's always spare capacity these days. Don't put too much reliance on my pie remark - it's just one example of how we would create revenue. The club shop another, and adults attending with kids yet another. While you may get 3,000 kids takihg up the offer,you'll never get them all to attend, and defo not all at the same time. You issue 3000 tickets per year in the hope of establishing 300 new lifetime supporters every year. As crowds grow, you may have to reduce the free ticket allocation. That's the end goal. And it's a long term goal - it could take ten or fifteen years to see great results. That's not a long time. At this rate of travel our support will die out. I haven't seen a figure for the SPL but two years ago the EPL average age was 42. They have a different problem due to being near capacity and high prices. I work in the digital marketing field as part of my business. I know for a fact that "make it free," works. There are simple things that can be done to check on who is in possession of a season ticket but non attending. Electronic scanning at the gate is one. Another is to issue a season ticket number and send out emails with the tickets for the kids to download or scan a QF code. Easy for marketing guys to see who is opening their emails. Easy to prepare individual email lists to market direct to age groups. As far as I can see the club social media is good, maybe very good, but they are missing revenue generators. That lengthy thread re matchday posters on Pie & Bovril is a prime example. It's easy for the club to set up an account with various suppliers who will sell and print the posters on demand in various sizes. As has been pointed out over there, even away fans would buy MFC generated posters as many are that good. It's easy for the art "department," to strip off the matchday details and to supply on demand T-shirts. How many Hearts rans would buy that stunning image posted on P&B? And that's never mind our support that would love access to sharp merchandise. The list goes on. Set up a fund for kids season tickets. Set up a fund for youth development. Go Platinum, Gold, Silver and Bronze for both. £1000, £500, £100, £50. List the supporters and companies that pay into these funds. I'll be platinum on both. There's plenty of fans and businesses who are reluctant to pump into a potential black hole ( the club that is ), who would bite at funding youth. I know three who don't donate to The Well Society who would donate to kids and youth. Demarcate these funds and let us have a go at them. Quote Link to comment Share on other sites More sharing options...
fizoxy Posted October 29, 2016 Report Share Posted October 29, 2016 Does anyone know if the society has a desk for signing up in the Cooper suite or anywhere else before the game? This is a big chance to push membership. They tweeted that board members would be in the cooper bar before the game today for questions/sign ups Quote Link to comment Share on other sites More sharing options...
superward Posted October 29, 2016 Report Share Posted October 29, 2016 I thought you drove a taxi? I am lost in all this taxi chat since taxi gate a few months ago Good suggestions though - take them to the club. Quote Link to comment Share on other sites More sharing options...
mjw Posted October 29, 2016 Report Share Posted October 29, 2016 Good suggestions though - take them to the club. Better hurry before we all die out. Quote Link to comment Share on other sites More sharing options...
CMWellfan Posted October 29, 2016 Report Share Posted October 29, 2016 I thought you drove a taxi? I am lost in all this taxi chat since taxi gate a few months ago Good suggestions though - take them to the club. Ah, I said I used the money I earned from taxi driving to start my business. I apologize if you missed that. I can travel the world due to my expert knowledge of digital marketing. And the "make it free," model. It's known as a funnel - pour thousands of potential customers into the funnel by giving something free. Then offer paid services. Some will take it up, and the oxymoron is - you will generate far more revenue than by trying to chsrge up front. You will be used to seeing free offers every day online. That's why they do it. They want your email address so they can market to you later. Any other business in the world ( that knows what they are talking about ) would think it nuts to have 8000 empty seats every week when you could be using the overcapacity to generate fans for life. Quote Link to comment Share on other sites More sharing options...
superward Posted October 29, 2016 Report Share Posted October 29, 2016 Ah, I said I used the money I earned from taxi driving to start my business. I apologize if you missed that. I can travel the world due to my expert knowledge of digital marketing. And the "make it free," model. It's known as a funnel - pour thousands of potential customers into the funnel by giving something free. Then offer paid services. Some will take it up, and the oxymoron is - you will generate far more revenue than by trying to chsrge up front. You will be used to seeing free offers every day online. That's why they do it. They want your email address so they can market to you later. Any other business in the world ( that knows what they are talking about ) would think it nuts to have 8000 empty seats every week when you could be using the overcapacity to generate fans for life. Ah yes - I see. Good stuff. 1 Quote Link to comment Share on other sites More sharing options...
Kmcalpin Posted October 30, 2016 Report Share Posted October 30, 2016 They tweeted that board members would be in the cooper bar before the game today for questions/sign ups I know from facebook there was a Society presence outside the ground for publicity shots - did they answer questions and encourage sign ups? Quote Link to comment Share on other sites More sharing options...
Onthefringes Posted October 30, 2016 Report Share Posted October 30, 2016 Plenty of "we will shortly announce a meeting about a meeting" and "we're subject to a confidentiality deal" though. Quote Link to comment Share on other sites More sharing options...
Goggles & Flippers Posted October 30, 2016 Report Share Posted October 30, 2016 Andy, I found your comment "Perhaps the traffic on this site isn't what it once was" a bit of an eye opener. Obviously we non-admins can't see the back end, but are the numbers down on here significantly? Quote Link to comment Share on other sites More sharing options...
Andy_P Posted October 30, 2016 Report Share Posted October 30, 2016 Andy, I found your comment "Perhaps the traffic on this site isn't what it once was" a bit of an eye opener. Obviously we non-admins can't see the back end, but are the numbers down on here significantly? In truth I actually have no idea. Just going by my own perception really. Whilst I believe we have a good core of people who sign in and read or post regularly I don't the think the overall volume of people who have visibility of the site is a high as it's been in the past. It could easily of course by my perception is well off the mark and is skewed from being around here for so long and having seen so many come and go. Quote Link to comment Share on other sites More sharing options...
Coolhandluc Posted October 30, 2016 Report Share Posted October 30, 2016 Quick question. I pay a token £5 per month to the Well society. but I keep seeing ads on official site stating ' join for as little as £10 per month. Does that mean I have no voting rights until I pay at least a tenner or any other restrictions? Quote Link to comment Share on other sites More sharing options...
mjw Posted October 30, 2016 Report Share Posted October 30, 2016 Quick question. I pay a token £5 per month to the Well society. but I keep seeing ads on official site stating ' join for as little as £10 per month. Does that mean I have no voting rights until I pay at least a tenner or any other restrictions?Until you lob in a tenner you are officially an Airdrie fan.Time to dig deep. 5 Quote Link to comment Share on other sites More sharing options...
Andy_P Posted October 30, 2016 Report Share Posted October 30, 2016 Not sure about voting rights but I do remember reading that you were required to pay in £300 before you were entitled to claim any of the benefits that came with membership. 1 Quote Link to comment Share on other sites More sharing options...
Coolhandluc Posted October 30, 2016 Report Share Posted October 30, 2016 Not sure about voting rights but I do remember reading that you were required to pay in £300 before you were entitled to claim any of the benefits that came with membership. Just found this link http://www.thewellsociety.co.uk/benefits/ Quote Link to comment Share on other sites More sharing options...
Kmcalpin Posted October 30, 2016 Report Share Posted October 30, 2016 Quick question. I pay a token £5 per month to the Well society. but I keep seeing ads on official site stating ' join for as little as £10 per month. Does that mean I have no voting rights until I pay at least a tenner or any other restrictions? No, if you have joined, albeit you're paying by instalments, you are a member of the Society and as such are entitled to a vote in the Society. Quote Link to comment Share on other sites More sharing options...
Modernist Posted October 30, 2016 Report Share Posted October 30, 2016 Voting rights ? Hows about we all just do what we can to try and keep the club up and running now. It's in our own hands these days. Quote Link to comment Share on other sites More sharing options...
CMWellfan Posted October 31, 2016 Report Share Posted October 31, 2016 In truth I actually have no idea. Just going by my own perception really. Whilst I believe we have a good core of people who sign in and read or post regularly I don't the think the overall volume of people who have visibility of the site is a high as it's been in the past. It could easily of course by my perception is well off the mark and is skewed from being around here for so long and having seen so many come and go. Search Google Trends. Put in steelmenonline and you'll see the figures. Spikes come at crucial times - I'd reckon the play off V Rangers was our peak recently. I haven't checked - may be wrong. Quote Link to comment Share on other sites More sharing options...
CMWellfan Posted October 31, 2016 Report Share Posted October 31, 2016 I just checked, looks like this forum is at a five year low or near enough. You can adjust the custom range - looks like transfer window 2015 was the peak. I'm on a handheld, I'll do an analysis when I go back to my regular hotel - I'm away for the weekend, didn't bring it with me. Data = why? Why a peak? why a low? Then look at the average to see the annual trend. Trending down? Why? Get to the bottom of that and you'll have a chance of reversing it. Multiple reasons why - interesting to analyze. Quote Link to comment Share on other sites More sharing options...
CMWellfan Posted October 31, 2016 Report Share Posted October 31, 2016 Coincidental this has come up today. I'm visiting three Internet marketing specialists. The best specialist I know is in Madrid - I'll be there Dec 1st. I can't remember seeing any emails from steelmenonline except the sign up confirmation? All four of the specialusts would find that hard to believe. One way to boost participation is to send out a weekly digest of topics and fans match report. Send it the morning after a match - or once a week if there's two games on. No one likes being spammed - everyone likes fresh content that they are interested in sent to them. I've also noted that the Man of the Match thread can be opened at weird times, too late sometimes. It should be posted as soon as the starting 11 is announced, half time latest. Encourage folk to votr ascsoon as the game is finished, on the way out of the stadium. And drop that "least pish," line. Not funny, not required. Quote Link to comment Share on other sites More sharing options...
Andy_P Posted October 31, 2016 Report Share Posted October 31, 2016 Things you wish you probably hadn't said number 43034..... Would we like to see more people make use of the site? Sure. And I'm sure any data you are able to put forward as regards usage will make for interesting reading. Will the site head honcho want to go down a weekly email route to tackle that, I pretty much doubt it. I wouldn't knock your marketing and analytic credentials but I would question that folk would find some the content you suggest of sufficient interest to tempt them to visit. Why would you want a match report sent to you when with a couple of links in media you most likely already engage with can bring you that report within seconds of full-time after a game? Anecdotal evidence suggests users have moved on for a number of reasons. Some felt the site lost its personal touch from its origins as WTFC.net when it was essentially a group of mates who started it. Some felt that initial group of posters overly "happy clappy" and not so open to debate. Conversely as the site grew others felt it had become overly negative and riddled with trolls. Over the last decade plus SO has also changed, alongside Fir Park Corner, from being the only places for debate to being just one of many. Folk can engage in 'Well related chat on so many other platforms like Twitter or Facebook and if they wish restrict that debate to just their mates. And yeah, probably the most trivial of all the threads posted each week, the Man of the Match thread, sheesh, I don't know how many hundreds that has turned off over the years.... Quote Link to comment Share on other sites More sharing options...
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