Vacancy: Head Of Marketing & Commercial

[Goggles & Flippers]

Vacancy: Head of Marketing & Commercial

Tuesday, March 31, 2015

As a part of the approved business plan for Motherwell FC, it was quickly identified the Club has a real need for input when it comes to how it markets itself.

Most, if not all, of the focus has been purely sales driven, giving a lop-sided approach to how the Club is perceived and our ability to maximise revenues.

The refocused objective is to develop a revised brand for Motherwell Football Club based on its history and successes on the field and endurance of the local people through recent economic decline.

The key aspect of the new brand will be to change perception of the Club, which is now more philanthropic, engaging and community based.

With this in mind, both the ‘Well Society and the Motherwell Football Club Community Trust will be fully engaged in helping support the new brand of the Club.

This new brand will be used on all marketing to the local, national and international potential fans, clients and customers of the Club.

That will involve four key stands:

a) Local Marketing

b) National Marketing

c) International Marketing

d) Internet & Social Media Marketing

The ideal candidate would be skilled in sales and marketing of a community activity, excellent skills in the effective use of social media to achieve sales targets, developing new revenue streams, media information preparation and distribution, marketing concepts and positioning, people management, sales planning, competitive analysis, understanding the customer, product development, client relationships, sales target oriented.

He or she would also demonstrate a willingness to really buy into the Motherwell vision of putting the football club at the front and centre of everything the local community aspires to be. That can be achieved by significant focus on some of the great, untold, stories of not only the football club, but the MFC Community Trust.

Main Duties:

• Achieve an effective sales and marketing operation, develop new and grow existing revenue streams, preparing and completing action plans; implementing change.
• Meet and exceed marketing and sales financial objectives, preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions.
• Determine annual and gross-profit plans by forecasting and developing annual sales quotas for function rooms; sponsorship; advertising; south stand; establishing effective metrics to measure performance
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
• Build an effective sales and marketing programme using social media and improving current web sites.
• Improves product marketability and profitability by researching, identifying, and capitalising on market opportunities; improving product packaging.
• Take the lead on sales to local, national and international companies. Sustain rapport with key accounts, fans and corporate guests by making periodic visits; exploring specific needs; anticipating new opportunities.
• Accomplishes marketing and sales human resource objectives by recruiting (if necessary), selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
• Provides information by collecting, analysing, and summarising data and trends.
• Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organisations.
• Coordinate sales and marketing activity with both the ‘Well Society and Community Trust.
• Manage a team of sales and marketing personnel.

If you are interested in applying please email your CV and covering letter to alan.burrows@motherwellfc.co.uk.

Salary: Negotiable, depending on experience

Closing Date for applications: 10th April 2015