Financial Blunder?

[Brazilian]

I'm well aware that we dont get monies upfront when a sponsorship deal is agreed, some clubs do request a percentaghe though, but banks will be more than happy to fund purchases on the strength of a signed contract which is gauranteed income.

 

[steelboy]

One of the main points of sponsorship is the name on the jerseys, if you release strips without a sponsor it means fewer strips on the street advertising the sponsors product and thereby affects the fee involved.

 

how many people do you think are wearing motherwell strips on an average day?

 

unless a company wants to promote it's brand in PE classes and 5 a side courts in the greater motherwell area it'll be the tv, newspaper and stadium exposure they'll be after.

[TheLip69]

The sponsors are fucked if they're relying on cats like the petted-lip getting their message out there. That c un t is still advertising Fine-Fare & Ratners on his jersey it's that auld.

 

 

You have, inadvertently, hit the nail on the head.

Jersey sponsorship does not auitomatically end with the contract, many supporters still wear their old shirts long afterwards. That's why the name on the jersey is so lucrative, not because of TV and the press, but because of the walking billboards.

Sharp carried out a survey the season after they ended their sponsorship of Man Utd and found that at the beginning of the new season as many as 20% of the jersey's going through the gate still had Sharp on them, that took a big drop after Christmas but was still just under 10% at the end of the season. Manchester United actually use that survey as a negotiating tool.

Granted we are not Man Utd but the results would probably be similar although on a smaller scale.

[TheLip69]

how many people do you think are wearing motherwell strips on an average day?

 

unless a company wants to promote it's brand in PE classes and 5 a side courts in the greater motherwell area it'll be the tv, newspaper and stadium exposure they'll be after.

 

Those who read about football in the newspaper, go to the stadium, and watch it on TV are the same cross section of people, football fans and they've already bought the shirt.

Send one person in a Motherwell jersey to walk about Motherwell precinct for an hour on Saturday lunchtime and more people will see that shirt than will pass through the turnstiles at Fir Park later that day. Most of them who dont read any pages after Shuggie and Duggie, and never watch Sportscene.

It's alright being facetious about it but that's the reality. That's the kind of advertising they want.

[Burn_Broomfield]

Those who read about football in the newspaper, go to the stadium, and watch it on TV are the same cross section of people, football fans and they've already bought the shirt.

Send one person in a Motherwell jersey to walk about Motherwell precinct for an hour on Saturday lunchtime and more people will see that shirt than will pass through the turnstiles at Fir Park later that day. Most of them who dont read any pages after Shuggie and Duggie, and never watch Sportscene.

It's alright being facetious about it but that's the reality. That's the kind of advertising they want.

 

 

Not been up Motherwell Town Centre recently have we? Can hardly be described as the epicentre of product placement?(unless your selling smack, carry outs, suicide kits or stuff for a £) Most who are roaming about can't see, certainly 95% wouldn't know who Commsworld are and will never have the inclination to find out either...

 

This theory is really only applicable to big clubs who have suitably huge corporate sponsors. eg: Bayern Munich & Deutsche Telekom, Real Madrid & BWIN or Benfica & TMN rather than Aberdeen & Team, Dundee United & Calor or ICT & Orion.

[numpty]

Most who are roaming about can't see, certainly 95% wouldn't know who Commsworld are and will never have the inclination to find out either...

I work in IT, I've read their homepage twice and I still don't really know what they do. It seems to have been written by somebody using this.

[TheLip69]

Not been up Motherwell Town Centre recently have we? Can hardly be described as the epicentre of product placement?(unless your selling smack, carry outs, suicide kits or stuff for a £) Most who are roaming about can't see, certainly 95% wouldn't know who Commsworld are and will never have the inclination to find out either...

 

This theory is really only applicable to big clubs who have suitably huge corporate sponsors. eg: Bayern Munich & Deutsche Telekom, Real Madrid & BWIN or Benfica & TMN rather than Aberdeen & Team, Dundee United & Calor or ICT & Orion.

 

 

 

 

The theory is applicable to ALL clubs, the larger the club the more effective it is thats a given thats wjhy they get bigger and better sponsorships, but it works right down the line.

No I haven't been in Motherwell Town Centre recently, but I was just making the point about product placement, we could multiply it by adding Uddingston, Bellshill, Lanark, Shotts, etc.

 

I'm off to watch Scotland.

[Onthefringes]

Those who read about football in the newspaper, go to the stadium, and watch it on TV are the same cross section of people, football fans and they've already bought the shirt.

Send one person in a Motherwell jersey to walk about Motherwell precinct for an hour on Saturday lunchtime and more people will see that shirt than will pass through the turnstiles at Fir Park later that day. Most of them who dont read any pages after Shuggie and Duggie, and never watch Sportscene.

It's alright being facetious about it but that's the reality. That's the kind of advertising they want.

'they' want? Not Commsworld anyroads <_>

 

Yes, shirt space is the most aesthetically pleasing area of endorsement, those involved were/are thinking on the playing and not replica kit though in consideration of numbers actually sold, but, that financial acumen of yours has us on a far superior plane? Deary me...

 

If the information from Commsworld is correct

[steelboy]

Yes, shirt space is the most aesthetically pleasing area of endorsement, those involved were thinking on the playing and not replica kit though in consideration of numbers actually sold, but, that financial acumen of yours has us on a far superior plane? Deary me...

 

100 grand to occasionally have people cutting about motherwell, wishaw, bellshill, lanark and carluke with a fitba top with your name on it on the few days of the year where it's warm enough that people aren't wearing jumpers/jackets? genius.

 

is the lip duncan bannatyne?

[TheLip69]

100 grand to occasionally have people cutting about motherwell, wishaw, bellshill, lanark and carluke with a fitba top with your name on it on the few days of the year where it's warm enough that people aren't wearing jumpers/jackets? genius.

 

is the lip duncan bannatyne?

 

I dont know how much they are paying or the details of their contract with Motherwell, but I have been part of a few sponsorship deals with clubs in England. One company with branches throughout England sponsored a conference side near their HQ in the midlands. They were surprised by the boost in business over the first few weeks of the season given that the club hadn't been on telly and were only in their local paper. They did a graph that plotted which branches were doing the best business each week and at the end of the season it showed that in the week after each away match where the company had a branch their sales figures had a marked boost.

To knock it's importance when you are unaware of how it works is foolish, we dont know why it works, we just know it does.

Even on these boards when we discuss favourite strips we'll see people arguing over whether they preferred the "Motorola" to the "Untouchables" or "Anglian" to "Zoom" the association with a club lingers long after the deal is finished. In some instances the company can become more associated with a certain strip than the club.

 

No I'm not Duncan Bannatyne, but I've met the twat and I'm extremely glad I'm not.

[Onthefringes]

I dont know how much they are paying or the details of their contract with Motherwell, but I have been part of a few sponsorship deals with clubs in England. One company with branches throughout England sponsored a conference side near their HQ in the midlands. They were surprised by the boost in business over the first few weeks of the season given that the club hadn't been on telly and were only in their local paper. They did a graph that plotted which branches were doing the best business each week and at the end of the season it showed that in the week after each away match where the company had a branch their sales figures had a marked boost.

To knock it's importance when you are unaware of how it works is foolish, we dont know why it works, we just know it does.

Even on these boards when we discuss favourite strips we'll see people arguing over whether they preferred the "Motorola" to the "Untouchables" or "Anglian" to "Zoom" the association with a club lingers long after the deal is finished. In some instances the company can become more associated with a certain strip than the club.

 

No I'm not Duncan Bannatyne, but I've met the twat and I'm extremely glad I'm not.

...'but I have been part of a few sponsorship deals with clubs in England' We know, we know... Not all are the same. As for knocking importance... Differing product and product placement will negate your claim and sponsorship agreements are tailored differently, no? Much like the one our club has entered into... If the information from Commsworld is correct

[steelboy]

One company with branches throughout England sponsored a conference side near their HQ in the midlands. They were surprised by the boost in business over the first few weeks of the season given that the club hadn't been on telly and were only in their local paper. They did a graph that plotted which branches were doing the best business each week and at the end of the season it showed that in the week after each away match where the company had a branch their sales figures had a marked boost.

 

how many away fans does the average conference side take with them? how many of them wear brand new relica tops?

 

i have a hard time believing this.

[TheLip69]

how many away fans does the average conference side take with them? how many of them wear brand new relica tops?

 

i have a hard time believing this.

 

The club in question regularly takes a couple of hundred to away games.

No idea of their top sales but as their gates are along the lines of Hamilton Accies I would say roughly similar to them.

The guy actually showed me the sales figures because I was more than slightly sceptical and as he said "What else can I put it down to"

[TheLip69]

I hear you make a mean pot of tea and your photocopying skills are the stuff of legend.

 

 

I havent drank tea since I was 7 although I do make a damn good cup of coffee, I've got a De Longhi espresso machine in the office. However it's Trish that does all my photocopying, I'll give her your regards.

[Onthefringes]

However it's Trish that does all my photocopying, I'll give her your regards.

 

 

Aye, do that...